Jumeirah Beach Hotel

Conference Centre
8:00am - 5:00pm
September 29th 2014

Roadmap for Growth

Driving performance, mobility and leadership

If you’re looking to build your SME into a substantial and successful concern, there are many different options and possibilities. But how do you choose a route that minimises risk, avoids cost and wasted time, and delivers the exponential growth and financial rewards that you seek?

Roadmap for Growth gives an extremely practical and comprehensive assessment of what SME owners need to do, and when. In a one-day format, it covers key agendas such as:

  • Identifying the right growth model: from branch network to IPO and beyond
  • Leadership: how you become a knowledgeable and confident leader - able to stand firm and deliver commercial performance and team solidarity
  • Creating a powerful, simple strategy for mapping the way ahead
  • Effectively managing costs and leveraging the best ICT solutions, in line with budgets and business needs
  • Taking the lead from successful enterprises
  • The role of a strong banking and finance partner
  • How to get hi-tech connectivity and use it to strategic advantage - with replicable data for every member of the team, from back office to point of sale

This is a large-scale, landmark event - one of the biggest one-day SME occasions ever hosted in the region.

It’s hosted by two of the most significant corporate entities in the UAE: Presenting Partner National Bank of Abu Dhabi (NBAD) and SME Strategic Partner, Etisalat.

To reflect the calibre and appeal of this combined branding, the occasion will be set in a suitably high-volume, glamorous venue, combining prestige, accessibility and the most favourable, up-scale business connotations.

Delegates are near-exclusively owners and senior directors of SMEs.


  • Abdulla Al Otaiba
    HE Abdulla Al Otaiba
    Senior Managing Director & Group Head of Retail and Commercial Gulf


  • Jassim ALBASTAKI
    Jassim ALBASTAKI
    Director General

    Midex Airlines

  • Jehan Abdulkarim
    Jehan Abdulkarim
    Director – Marketing & Communications Middle East


  • John Lincoln
    John Lincoln
    SVP - Small and Medium Businesses


  • John Lincoln
    Salvador Anglada
    Chief Business Officer


  • Paul Godfrey
    Paul Godfrey
    Group Director of Editorial

    CPI Media Group

  • Robert Keay Ethos
    Robert Keay

    Ethos Integrated Solutions LLC

  • Firdaus Shariff
    Firdaus Shariff
    VP Marketing for SAP Middle East and Africa region



The programme follows a unique format, designed to be provocative, informative and totally relevant.

The event will comprise three key modules.

The themes for the three modules are:

The event is a powerful point of focus for everyone leading and building an SME, and for the suppliers and contractors eager to reach them. It is also one of the leading landmarks for the SME community during 2014.


Official Partners

Institutional Partners

Official Supporters

Publisher & Organizer

Serviced Office Partner

Technology Partner

Trade Credit Partner


  • Jumeirah Beach Hotel
  • Time: 8:00 am - 5:00 pm
  • Date: September 29, 2014
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