John Lincoln

Senior Vice President Small & Medium Business (SMB), Etisalat

Currently, John is the Senior Vice President – Small & Medium Businesses (SMB) for Etisalat in the UAE. Prior to this role John joined Etisalat as SVP Business Marketing (for SMB and large Enterprises) His various telecom stints in different countries include senior management roles with Pacific Bell in California -USA, Air touch Communications in San Francisco, J Phone and Japan Telecom (now Softbank) in Tokyo, Osaka in Japan, Vodafone in Newbury - UK, Airtel in Delhi - India and du in the UAE. Additionally, John has also done short-term stints in Thailand and Brazil.

Prior to joining Etisalat, John was the Vice President of Enterprise Marketing (B2B) at du.

John brings with him over 25 years of global telecom experience across consumer and enterprise segments in fixed, mobile and ICT sectors across developed and developing economies. His senior level management experience in start-ups, telecom giants and technology companies across the globe gives him a unique and insightful performance on trends, customer behavior, business and culture.

John is a published author that has written a book targeted at SMB owners and managers titled ‘Connect the Dots’ - a playbook to help businesses connect to their customers and profits.


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