From first time exhibitors to long-term stalwarts of the show, GITEX Technology Week surpassed even the highest expectations in 2011. From tangible deals conducted onsite to new partnerships and future business, exhibitor feedback has reinforced the Dubai-based event as the most influential ICT exhibition in the Middle East, North Africa and South Asia and one of the top three in the world.
Many of the participants, which included the world’s most illustrious technology companies, recorded some of their best Returns on Investment (ROI) at GITEX with a substantial increase in footfall from C-level visitors and decision makers.
“The ICT industry in the Middle East is one of the fastest growing in the world and GITEX provides global exhibitors and visitors with direct access to an unrivalled number of decision makers, facilitating an exceptional volume of business as seen in 2011,” said Helal Saeed Almarri, CEO, Dubai World Trade Centre, Organiser of the event.
The event was punctuated by a raft of new launches, partnerships and deals with many companies reporting their most successful participation at GITEX yet.
Symantec chose the expo for the regional launch of its new endpoint protection 12 software for cloud security.”GITEX consistently delivers the highest standards provides us with an immense return on investment year-on-year.” said Johnny Karam, MENA Managing Director of Symantec.”
Anthony Peter, Director, Direct Communication and Customer Care Group, Panasonic Middle East said: “I would say that business conducted has been up by around 50% this year and by the end of the second day, we recorded an increase in footfall of around 130% on last year.”
Etisalat also took full advantage of GITEX’s unique position in the region. “By the end of GITEX Technology week, Etisalat will have signed more than 15 strategic agreements with large corporations, ranging from banks to governmental institutions in both the ICT field and beyond,” said Jaber Al Janahi, Vice President – Corporate Communications.
Promate Technologies had their largest GITEX presence ever this year and during the last four days of the event took a record amount of orders from existing customers and signed contracts with new clients across the region.
“Our sales have surpassed all our expectations for Gitex 2011. We had already broken even by the end of day one, something which never occurred even in the boom times pre global recession,” said Fadi Khalil, Director of Sales, Promate Technologies Middle East. “The traffic that came to our stand consisted of key decision makers with actual spending power and the authority to commit to substantial on-the-spot orders. GITEX 2011 has been a great success and a real reminder that the region is still strong, committed and resilient.”
Featuring more than 3,500 companies from 57 countries, GITEX set the scene for product launches from many of the event’s prominent exhibitors’ including du, Dubai Police, Etisalat, Huawei, Microsoft Gulf, Ministry of Finance, Nokia, Oracle, RIM (BlackBerry)and many others.
Following Sharp’s revealing of its latest regional strategy for the company’s LCD technology, the electronics giant, also the largest exhibitor at the co-located event InfoComm, announced a 50% increase in the number of business leads at GITEX compared to last year.
Many first time exhibitors to GITEX Technology Week have also recorded an excellent ROI and many more will benefit for the future. Citrix is one of the companies who made their debut this year. “We had huge expectations, all of which have been surpassed in terms of the quality of decision makers and the return on investment,” said Alex Filocca is Middle East Director of Marketing for Citrix. “And equally valuable is the business that comes from the clients we met by participating at GITEX.”
Adding to this year’s event, GITEX introduced brand new initiatives to its line-up including Cyber Security @ GITEX, Digital Marketing, Card Technology and a dedicated Telecoms Symposium, as part of a conference programme featuring world class industry leaders.
GITEX returns to Dubai World Trade Centre in October 2012.
Rushika Bhatia Editor
Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.