Increased demand for Business Integration solutions
Rushika Bhatia
News
Published:

Increased demand for Business Integration solutions

The increased demand for effective and reliable Business Integration solutions is expected to drive in over USD 33.9 billion in global revenue.

This reflects a 6.5% increase from the previous year, according to a recent report released by the International Data Corporation (IDC), a global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets.

The report reveals that Business Integration solutions have emerged as an integral and essential element for combining differing sets of data for today’s companies and organisations. In line with this, SAS Middle East, a provider of business analytics software and services in the Middle East region, showcased its integrated suite of Data Lifecycle solutions during this year’s edition of the Software Congress 2011, which was held at The Address Hotel in Dubai Marina.

During the congress, Carel Badenhorst, Head of Technology Practice, SAS Middle East, gave a presentation on the company’s integrated suite of Data Quality Lifecycle software, which provides an enterprise solution for profiling, cleansing, augmenting and integrating data to create consistent, reliable information. He also discussed key topics relevant to the growing demand for Business Integration software and explained the significance of being able to merge different sets of data for today’s companies.

“Businesses today have demonstrated a key demand for an effective and highly reliable solution that can incorporate differing sets of data and seamlessly integrate it into their data systems. This demand is expected to drive in more that USD 33.9 billion in revenue for 2011 and will represent a large chunk of today’s IT and Software segment,” said Carel Badenhorst, Head of Technology Practice, SAS Middle East.

Software Congress 2011 was attended by over 100 participants, which included industry experts, A-Level CIOs, Information and Network Consultants and key decision makers from some of the Middle East region’s top companies. The event acted as a strategic platform for the participants to interact and participate in content creation and the learning process.

SAS Middle East, which was the Gold Sponsor for the event, revealed its move to increase participation in key, select IT and Software conferences and workshops in the region.