Brand positioning strategies

Brand positioning involves much more than simply having good quality, good value products and services…

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John Lincoln, VP- Enterprise Marketing, du, discusses the inter-dependencies and differences between these two divisions.

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Study: Best Employers Middle East

Aon Hewitt will extend the deadline for its Best Employers Middle East 2013 bi-annual study.

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Seeing the big picture

John Lincoln, author of ‘Connect The Dots’ shares a chapter from his new book where he draws personal lessons he’s learned throughout his career.

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Event: Global Competitiveness Summit

The Emirates Competitiveness Council is hosting the third edition of the Global Federation of Competitiveness Councils (GFCC) Summit in Dubai and Abu Dhabi.

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A record year for GITEX Shopper

A total of AED 237 million in sales was generated during GITEX Shopper 2012, which marked an increase of 23% over 2011.

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High-tech notetaking

We bring you a sample of the newest products being snapped up by the executive shopper.

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Survey: Regional consumer trends

MENA consumers are among the most brand loyal consumers in the world, according to a recent survey by Ernst & Young.

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