Sage Software, global supplier of ERP, CRM and HRM solutions to medium and large organisations, has announced the launch of ‘Sage Peachtree Partner Program’ in the UAE.

The new initiative has been designed to provide the essential technology and sales support to help Sage partners get, up and running in the shortest possible time, delivering high quality and fully efficient services to its customers in the UAE, particularly in the SME segment. Under the terms of the program, Sage will offer its partners with product orientation, training, certification, a sales toolkit, marketing collateral, support guidelines and grading methodology.

The launch follows the recent release of Sage Peachtree 2012, an integrated suite of industry specific products that brings affordable business intelligence to SMEs, small manufacturers and distributors across the Middle East region.

The program aims to provide partners with key tools to help their businesses grow at a rapid rate. According to Sage senior executives, taking part in the new program will also give partners the confidence to set their sights on higher partnership levels by meeting set vendor targets through software sales, developing core competence, acquiring necessary technical & sales skills and delivering solutions at satisfactory levels by making use of vendor resources. The initiative is seen as an enabler in planning the business right from the beginning, where expectations are set right for both Sage and its partners.

“The country’s SME segment has demonstrated a strong demand for more new business intelligence capabilities and quick access to essential and strategic data. The release of Sage Peachtree 2012, aims to address this demand as it comes in industry specific versions to cater to different verticals,” said Mushahid Saify, Channel Manager, Small Business, Sage Software.

Channel partners are expected to highly benefit from this program as it also offers strategic advantages like a dedicated account manager, resourceful website, support from an experienced marketing team, lots of qualified leads, sales demos, case studies, customer references and attractive product promotions to help drive in more buyers.

Sage Peachtree 2012 has been designed with the small businesses in mind, paying strong focus to SMEs operating on small budgets. Sage Peachtree 2012 offers core accounting features and other advancements like business intelligence, out of the box integration with office suite, business analytics, customized dashboards and an integrated system check.

“We are confident that this new partner program will help drive in more business opportunities for Sage and its partners. Rest assured that we will continue to offer strategic partnership programs that ultimately aim to drive in more growth and business and also create good feedback for our customers,” concluded Saify.


Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

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