From social media trends to e-commerce, the Digital Media Forum tackles the latest in leading information in an ever evolving digital age from the 25th to the 26th of January, 2012 at the Habtoor Grand Hotel.

Organised by SPOTON Media and Events, the two-day conference brings together a panel of international and local speakers, who are experts in their field, relaying their knowledge and experience to students, business professionals and colleagues in attendance. Topics up for discussion include: Social Network Marketing, Top Digital Media Trends and The Road Map to Digital Advertising.

The conference will kick off with Raja Trad, CEO of Leo Burnett Group MENA, and Joe Ghoussoub Chairman and Chief Executive Officer of MENA Communications Group (MENACOM), on an opening panel moderated by Ali Ajouz. There will also be a special presentation, given by Osman Sultan, CEO of du. The sessions will then proceed to open with the topics below and the first day will round up with a Gala dinner hosted by MEC, one of the world’s leading media agency networks.

Sharing their knowledge will be Ajit Joaker, the founder of Future Text, who will be moderating the ‘Mobile Applications’ panel. Dan Stuart and Caroline Ernst will discuss ‘E-Commerce: What are the Opportunities’ moderated by Nick Whetham from Havas Digital. Fadi Salem, Director of the Governance and Innovation Programme, and Fellow, at the Dubai School of Government will be on the ‘Top Digital Media Trends’ panel.

Tarek Daouk, the Chief Innovation and Integration officer at Starcom will head the conversation, ‘TV Wherever and Whenever’, along with Phillipe Brodeur, Director of AerTV at Magnet Network; and Peter Einstein, Richard Windsor, Analyst at Nomura International, will be on the ‘Mobile Applications’ panel.

Day two will commence with Gareth Deree, a key member of Ipsos MediaCT’s global team, who will elaborate regarding ‘Digital Research’ on a panel moderated by Abim Onasanya, representing MBC. Also on this panel is Jordi Ferrer, Global Head of TNS Digital and member of the WPP Digital Advisory Board. Dr. Milad Sebaaly, founder and CEO of several leading Educational Technology start-ups and investments, will speak about ‘E-education’.

Giovanni Galluci, an online marketing expert will explore ‘Social Network Marketing’ along with Mitch Neff, who helps companies apply social media tools to build their brand and increase awareness.

Jayant Bhargava, a Principal with Booz & Company, will be discussing ‘Future Monetization Opportunities’ joined by Jim Griffin, Managing Director of OneHouse LLC. Zafer Younis, a marketing specialist who is paving new ways for companies to connect with consumers in the digital space, will be a panellist on the ‘Social Network Marketing’ panel.

The Digital Media Forum will conclude with a special question and answer session with Ahmed bin Ali, Group Senior VP, Corporate Communications at Etisalat.

Najla Semaan Mazboudi, Managing Director of SPOTON Media Services and Events, commented, “Bringing together local and international experts in the industry, the forum is a platform for growth and education. Led by the great minds and industry leaders; as they come together to share and exchange vital information, the pace has been set for digital media explosion in the region.”

To register, please go to, for the opportunity to learn from leaders in the industry.


Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

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