has announced the launch of its online Electronics Store that will allow customers to avail the best market prices on trusted electronic brands permanently via an Every Day Low Pricing strategy.

The move sees leverage its performance in local and regional markets, where it has allowed over 1.5 million customers to access goods, services and luxuries at a fraction of their true price, to create a permanent repository of great deals on Apple, Blackberry and Samsung products.

“The suggestion of making deals on electronics available permanently came directly from our very loyal customer base. We have received numerous requests from customers wanting to access our market-beating prices on popular brands and products for longer,” says Mr. Warrick Godfrey, CMO and Co-founder,

Regular deals disappear once expired, and might in some cases also have a maximum number of purchasers that may participate in the deal. Once the upper purchasing limit is struck, the deal automatically closes. The Electronics Store bypasses these limitations with deals that are available around the clock, and do not have a threshold number of purchasers.

Apart from having the best prices in the market,’s new Electronics Store offers a boost to consumer confidence by selling only trusted brands, covering all products with a warranty, and guaranteeing delivery in the UAE within three to seven days.’s electronics segment has historically been a very strong performer, with over 500,000 customers subscribed to deal updates in the segment. The company was first in selling the Blackberry 9900 in September 2011, the iPhone 4s in October 2011 and the new iPad in March 2012. research indicates that most electronics transactions are conducted using credit cards.

“We’re now looking to build upon the Cobone brand by offering suppliers a dedicated destination to sell their investory of electronics and gadgets. Our vision is to become one of the region’s leading electronics suppliers by bringing consumers the best products available for the best prices in the market, with excellent service and warranty cover. This falls in line with Cobone’s overall vision of becoming the leading discounted ecommerce website in the MENA region and it is a very exciting step forward towards that goal,” said Mr. Paul Kenny, CEO and Founder,

Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

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