OKI Printing Solutions, participated recently in the Digital Printing and Imaging Summit (DPI) which was held at Madinat Jumeirah. The event gathered top IT executives and key decision makers from various sectors enabling them to identify new strategies and technologies to manage print and imaging workflow. OKI was confirmed as a gold sponsor for the summit and presented a keynote speech about enhanced print management service.
“Enterprises today are faced with numerous business challenges varying from cutting costs to being eco-friendly while remaining as efficient as ever, if not even more so,” said John Ross, general manager, Middle East, India, North East Africa, OKI Printing Solutions. “The DPI summit comes at a critical time providing an excellent opportunity for decision makers to interact and learn more about the latest products and best practices in the digital printing and imaging sector. Our successful participation and sponsorship highlighted our focus on the region and provided us with the chance to engage with our key audience and re-enforce our position as one of the leading colour printing companies in the market. “
Ross and other top executives from OKI Printing Solutions attended the summit and participated in the panel discussions as well as holding one-on-one meetings with the top IT executives and delegates.
During the Summit, OKI explained how by taking a new approach, and in particular adopting the latest printing technologies and print management systems, enterprises could better manage their business and save money during the current tough economy “We provided the audience with a valuable insight into the key findings of the latest research about business printing in the UAE conducted by the Centre for Economics and Business Research (cebr),” added Ross. “The report established that with better print management and by bringing printing requirements in-house, UAE business could save between AED 238 million to AED 540 million annually. We highlighted the best methods to enhance print management, save money and become eco-friendly as we discussed the report thoroughly with the delegates.”
For the past year, and as the pressure has increased on every commercial enterprise to control costs, remain competitive and be aware of the environmental impact of their business, OKI has been producing products that answer the business printing requirements of high efficiency, reduction in cost and reduced environmental impact. During the Summit OKI showcased some of these latest products including; the MC860, B430 and C830.
The MC860 enables businesses to minimize their dependence on outsourced print specialists and produce high quality marketing collateral in-house by bringing together the best modern print solutions with the latest best practice print management techniques. The small footprint, low price and configurability of the new MC860 make it the ideal A4/A3 solution for businesses with restricted floor space and budgets.
According to OKI, the C830, it is the most affordable A3 colour printer in the market produced by OKI at almost half the price and half the size of competitor models. The printer’s duplex capability allows double sided printing for brochures and booklets, facilitated by Template Manager 3.0, which enables the creation of a range of professional-looking documents in-house. Finally, the B430 offers exceptional all-round mono printing for offices where productivity is paramount. Its digital LED printheads mean that it is reliable and fast and the pricing makes it an extremely competitive offering.
The DPI Summit presented an outstanding business networking opportunity for attendees where they were able to share ideas and confer with peers as well as industry experts. 

For further information about OKI visit




Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

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