Customised apps: Customised apps: is looking to reinforce its presence across the UAE’s mobile market with the release of new mobile apps that have been tailor-made to meet the demand of the country’s rapidly growing subscriber base. This follows a recent report from the UAE Telecommunications Regulatory Authority (TRA) showing that the country’s mobile subscriber penetration rate has reached 149.1%.

Aiming to capitalise on the vibrancy of this market, has started to invest in the development of more customised apps and solutions that can address the demands of UAE subscribers. One of the focus points that the company is looking into is the utilisation of new technologies to achieve a more satisfying viewer experience for users when streaming video content from their phones. One example of the new apps that has rolled out into the regional market is the recently launched For Woman application, which caters to female iPhone users. The engaging new app is a health and lifestyle software designed with a calendar and a status bar. It features predictive tools for planning day-to-day activities and special events.

Bashar Al Dahabra, Founder and CEO,, said, “The Middle East region has one of the fastest growing mobile markets. This can be attributed to the growing popularity and affordability of SmartPhones, which is positioned as a must have tool for both professional and personal purposes. With this in mind, we are seeing an increased demand for apps that can meet various needs of our subscribers; from information on the go, the latest stock news to even a cooking recipe that you can access by the touch of your fingers. We remain steadfast in living up to our commitment of providing our subscribers with world-class apps, services and solutions, and aim to play a major role in consolidating the UAE’s position as a highly mature telecoms market.”

Over the last few years, has maintained its position as a leading provider of mobile applications and content for the highly competitive Middle East and North African (MENA) markets. To date, the company manages over half a million subscribers and accommodates up to 100 mobile requests per second.


Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

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