Dubai Studio City, a member of TECOM Investments’ Media Cluster, will mark its eighth consecutive participation at CABSAT MENA 2012, the Middle East’s largest digital media and satellite gathering and the world’s third biggest industry event.

To be held from 28th February to 1st March at the Dubai International Convention and Exhibition Centre, CABSAT MENA 2012 will showcase the latest cable and satellite transmission and broadcasting technologies in the Middle East.

TECOM Investments’ Media Cluster is set to host two expert-led panel discussions under the ‘Thought Incubator’ series. Titled Impact of technology in shaping the media landscape and Need for audience measurement systems in the region, the sessions will be held on the opening day of the event between 2:00 pm – 4.30 pm.

Speakers for the session on Impact of technology in shaping the media landscape Awad Mousa, Head of Content Creation Marketing, Sony Productions; Said Bacho, Vice-President Middle East and South Asia, Harris Corporation, and Nick Barratt, Senior Broadcast Manager, MBC Group. The session will be moderated by Hassan Ghoul, Managing Director, MediaNet.

The panel for the session on Need for audience measurement systems in the region will include Christopher O’Hearn, General Manager, Emirates Media Measurement Company; Hossein Jalali, Head of Online, Al Aan TV, and Jeff Youssef, Associated Partner, Oliver Wyman. The session will be moderated by Mamoon Sbeih, Managing Director, Arab Region, APCO Worldwide.

Mohammad Abdullah, Managing Director, TECOM Media Cluster, said: “The media landscape in the region has undergone a paradigm shift in the last decade driven by digital solutions and changing attitudes to how media, whether broadcast or citizen journalism, is produced and consumed. A scientific measurement of how many people are actually consuming content in the region is, therefore, highly relevant, to further an understanding of rapidly emerging industry patterns. The sessions under preview at the ‘Thought Incubator’ series offer opportunity for dialogue on these key concerns.”

Hassan Ghoul, Managing Director, MediaNet, said: “The Thought Incubator series is a great platform for us to tackle the fast-changing dynamics of our industry, from the ever-expanding range of different media platforms to finding out how content can be shared with audiences in the region.”

“Measuring audience numbers is of paramount importance to content generators. The insights can serve as key reference points for seeking further funding support, and also mean that media must be managed and broadcast in a more responsive and dynamic way,” said Christopher O’Hearn, General Manager, Emirates Media Measurement Company.

Dubai Studio City will leverage its participation at CABSAT 2012 to highlight its role in shaping the region’s broadcast industry. Dubai Studio City, the dedicated film and broadcast production free zone under the TECOM Investments’ Media Cluster, is home to 184 production companies and 225 international partner businesses that span the entire media eco-system.

Karim Daoud, CEO of Intigral, who moved their offices to Dubai Studio City in October 2010, said: “It has been widely noted that the Middle East multimedia audience is set to experience a huge rise in audience viewership over the next three years. The trend is further strengthened by the hunger for locally-produced content across multiple screens, which presents ideal opportunities for global technology service and content aggregators like us. As the Middle East joins the rapidly growing field of digital media, our role in bridging the gap between telecom operators and content providers, both regionally and internationally, is becoming more vital than ever.”

The 16th edition of CABSAT MENA is expected to attract hundreds of exhibitors and trade visitors from the US, Europe, Africa, Asia and the Middle East. The Satellite MENA Exhibition, which will be held concurrently, will facilitate trade participants to explore business opportunities, formulate strategies and create partnerships for video, voice, data and IP communications over satellite. The CABSAT MENA 2012 Broadcasting Conference will address key issues including ways to provide higher value in the market and meet the growing needs of the audience, both from within the MENA and other parts of the world. The conference will serve as a platform for broadcasters and allied industry players to share experiences on HD and now increasingly 3D services.

TECOM Investments’ media entities, Dubai Media City, Dubai Studio City and International Media Production Zone, provide a complete value chain of specialised offerings that have created an established community hub for the media and content creation industries in the region.


Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

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