During Tejar Dubai workshop social media

Essa Al Zaabi, SVP Institutional Support Sector, Dubai Chamber, and General Coordinator of Tejar Dubai, during the workshop

Tejar Dubai recently organised its third workshop of the year entitled, Initiating Commercial Projects through Social Networking which reviews the role of social media in businesses for over 70 aspiring UAE entrepreneurs at the Dubai Chamber premises recently.

The workshop discussed various features of social networking sites and the role of social media in the development of commercial projects, creating channels and strategies for social networking, the importance of social content and methods of publishing and management, examining observations and interaction with the comments, gathering information and monitoring competitors in the market, and how to effectively use social media as a tool to communicate and interact with customers.

The speakers giving presentations and sharing their experiences were Alia Al Mazrouei, Founder of Little Heaven Nursery and Just Falafel and COO Al Mazrouei Holding, Hanan Faisal Al Kindi, founding partner of “Mubader” Entrepreneurship and services for small companies’ initiative “Lecadeau” chocolate roses, and Bashar Hafez, Managing Partner, Nuummite Consulting.

Coming from different areas of economic activities, the speakers provided in-depth information to Tejar Dubai candidates about the adoption and implementation of social media in reaching out to a wider customer base by instantly connecting to them as well as for building up a loyalty base in the long run.

Welcoming the participants, Mr. Essa Al Zaabi, Senior Vice-President, Institutional Support Sector, Dubai Chamber, and General Coordinator of Tejar Dubai, stated that since its inception Tejar Dubai has organised 30 workshops providing informative sessions on various business support topics for upcoming Emirati entrepreneurs who get in-depth information as the speakers share their experiences of setting up a business as well as the relevance of supporting activities leading to the success of an enterprise.

Al Zaabi further stated that on its part Tejar Dubai is committed to supporting young Emirati entrepreneurs to choose a lucrative business line and to realise their dream projects by offering all the support needed in lifting their business idea from conception to realisation through mentoring, training, sharing of experience with established entrepreneurs as well as offering of financial assistance as the programme has thus far launched six commercial projects and is now preparing to launch more such projects soon.

Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

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