Toshiba, in partnership with its sole distributor in the UAE Al Futtaim Electronics, has opened its first flagship store at Dubai Festival City, United Arab Emirates.
“The opening of Toshiba’s first flagship store in the Middle East further underscores our commitment to innovation and offers our valued customers the latest technologies and products from the brand they have always trusted,“ states Yasuyoshi Matsunaga, President, Toshiba Gulf.
Featuring an elegant white interior, the store carries a selection from the Toshiba product portfolio ranging from televisions, laptops, projectors, DVD players, PC options and peripherals. Customers will be able to browse through the latest Toshiba technology on offer in a unique, specialised outlet.
The new Toshiba store marks a milestone in the four-decade history of Toshiba’s involvement in the region and attests to the success of Toshiba since it first began business in the Middle East in 1963. “Toshiba’s affiliation with the Middle East is tried and tested. The Toshiba store opening reinforces our regional business and strengthens our market reach,“ says Pieter Ickx, Vice President for Toshiba Emerging Markets, EMEA.“The flagship store is a testament to Toshiba’s excellence in technology, products, systems and services.“
Vishesh Bhatia, Group Director – Electronics, Engineering & Technologies, Al-Futtaim said the wonderful experience of working together all these years has cemented a strong relationship between Al-Futtaim and Toshiba.
“Al-Futtaim Electronics’ relationship with Toshiba has been mutually rewarding and stretches over 30 years. Our combined efforts in the UAE have made the brand a household name in laptop computers and office automation. The flagship store at Dubai Festival City will reach out further to our customers and add good value to the country’s consumer electronics industry,“ Mr. Bhatia said.
“The store provides a solid platform for Toshiba in supporting our marketing initiatives. It enables us to engage and interact with our valued customers in a bespoke environment,“ furthers Matsunaga. The store will also serve as the venue for future Toshiba events and product launches.

Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

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