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Etisalat’s New Business Ultimate


A mobile offering that prides itself on four significant USPs: great value, more data, flexibility and a choice of latest smart phones at zero upfront. SME Advisor explores different facets of the solution and highlights the key opportunities it presents to SMBs…


In today’s competitive business landscape, SMBs are constantly looking out for new solutions to help make their business faster, more efficient and cost-effective. Achieving full mobility and connectivity is a primary goal for every SMB. This gives them a range of benefits such as on-the-go access to internal procedures, privileged data through bespoke apps and so on. With high levels of data connectivity, SMBs can access relevant information and will be enabled to tap into new revenue streams and markets.

The region’s leading telecoms provider Etisalat, who works with a large number of SMBs, is dedicated to providing SMBs with packages that help bring them fully up to speed. In its quest to stay on top of things and continue developing value added solutions for its customers, Etisalat carried out a thorough study of its marketplace and came up with the following realities:

  • Digital is becoming the next key thing in the market and customer would expect more data centric products and offers.
  • SMBs that are early adopters of digital medium are quick to react to the market as they are more aware about market dynamics due to using digital technology.
  • Digital advertisement and adoption is increasing day by day.
  • The entry of high speed LTE devices has led to an increased demand for high end data plans subscriptions.
  • Increasingly, SMBs are looking for the convenience of having data benefits built-in their smart phone plan.

Etisalat has given these trends a good deal of thought and came up with an idea that is something of a breakthrough for businesses wanting data connectivity and flexibility on a budget. It’s this: New Business Ultimate.
Etisalat has unveiled a fresh set of business mobile plans as part of its business mobile offering, which are more data centric and meet the requirements of evolving businesses. The telecoms provider has been quick to identify that the market dynamics are changing very quickly and customers require solutions that are primarily data centric rather than voice centric.

New Business Ultimate is a first of its kind mobile plan from Etisalat that will have more data benefits than voice. Of course, customers that are looking for more voice minutes will have the option to choose from a range of add-ons. That’s not all, with New Business Ultimate plan, customers can opt for the latest, trendy smart phones at zero upfront cost.

All the data to run your business
In the current business climate, excellent levels of connectivity are an essential, not a luxury. For the great majority of business sectors, the days are gone when a business can be competitive without an online profile. The reality is that SMBs require an always-on communications network, 24×7 expert support and competitively priced services and solutions that are critical to their business performance and growth. Etisalat offers a set of comprehensive features with its New Business Ultimate, and here’s a checklist of the key benefits it includes:–

    • Choose from a range of plans starting from as low as AED 100 per month and with data up to 12GB. Customers can choose a data plan that suits the unique needs of their business.
    • Customers have the choice to opt for either a Flexi or National bundled minutes – depending on their unique requirements.
    • Customers have the option to top up their voice or data requirements from the available flexible add-ons.
    • Free calling within the same company account with bundled minutes.

Moreover, customers can also get the option of owning a latest smart phone with easy installments at zero upfront costs. Smart phones start from as low as AED 27 per month.

Working to your needs
Let’s take a look at an example of Etisalat’s latest New Business Ultimate package. With a monthly fee of only AED 200 per month and a commitment of 24 months, customer can enjoy 12GB data, 650 local calling minutes and 200 minutes worth of free calls within the same company.

In addition to the above mentioned benefits, what is particularly appealing about the New Business Ultimate is its flexibility. For instance, customers that have a low data requirement can easily opt for the 2GB plan. On the other hand, customers that have a long-term data need can look at an 18 or 24 month solution. Customers can also assess their business requirements and further customise their New Business Ultimate Plan with additional add-ons, and also set their preferred usage limit (voice and data) on exceeding the selected package.

Overall, the idea of the New Business Ultimate is to reduce cost and optimise communication. Apart from connectivity – and the ability to speed up business processes – access to affordable data packages helps in mobilising your workforce to be truly ‘on-the-go’. It enables your business to effectively lower its costs, sparks creativity within employees, improves operational efficiency, enhances collaboration and puts you in a position of complete control!
To find a package suitable to you and for more information, please call Etisalat’s dedicated SMB Call Centre at 8005800.

Rushika Bhatia

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.