A closer look at Generation Y A closer look at Generation Y

Our cover story for the latest issue of our magazines answers a number of questions raised by managers and human resources professionals around the world. They are finding it increasingly difficult to manage and retain this group of younger professionals. In the feature, I speak to Kai Peters, CEO of Ashridge Business School, which recently conducted research on this very topic. Their insights outline the key characteristics , strengths and weaknesses of Generation Y. What is most interesting, is the sharp contrast in career priorities that these professional have compared to their predecessors.

Overall, Generation Y has a lot to offer, but needs a better set of incentives and more recognition from their managers, in order to be more motivated to bring in results. Some of the best methods that have been recently adopted by organisations include reverse mentoring, where younger professionals are invited to share their voice in high-level meetings, as well as calculated rotation programmes, where employees have the option to move to a different job role every eight months or so.

To read the feature article please click here.

Make sure to take a look at our redesigned cover, and share any comments or questions you may have.


Rushika Bhatia Editor

Rushika Bhatia is one of the region’s leading commentators on business and current affairs issues. She is the Editor of SME Advisor magazine - the flagship title of CPI Business. She is passionate about infographics – with special emphasis on data, research and statistics. Rushika has a Bachelor’s Degree from Indiana University, USA and is also CIMA qualified.

More in Blog
Paving the way forward

Joumana Saad takes the pulse on key business trends in the region and gives an...