Maximising your reach

Xerox’s Dan Smith explains how outsourcing certain marketing tasks can increase return on investment.

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How to build a “green team”
One of the best ways to get environmentally-friendly initiatives off the ground is to empower your employees to lead the charge. You can harness the energy of your workforce to create a “Green Team”, says Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region... Read more
Effective green strategy
Give credit where credit is due – more and more businesses are trying to do their part in building an environmentally friendly global economy. But to be most effective, the right projects must be selected, support built from the outset and results measured, says Dan Smith, General Manager for... Read more