Socialize Agency: From start-up to star
How to win over customers, understand your company’s strengths and weaknesses and bounce back from challenges. Hardened entrepreneur Akanksha Goel, Director of Socialize Agency, opens up in a candid chat with SME Advisor… Walking into the swanky, plush offices of Socialize, something immediately catches my attention, and it’s not... Read more
How Careem came up with its brilliant campaign
When Careem launched its bold ad campaign across Sheikh Zayed Road and other prominent areas in the UAE, it caught the attention of every onlooker. It had a punchline that wasn’t just tastefully cheeky, but also sent out a clear message. We get talking to the man at the... Read more
15 marketing tips for SMEs
As a consultant and professional trainer at PriceWaterhouseCoopers (PwC), and Founder of his own training company StudySmart, Dr. Constantine Dino Kiritsis, a Greek national, is an expert practitioner within the SME space. Over the past 15 years, he has delivered over 10,000 hours of training and travelled to more... Read more
Building a marketing strategy
In today’s fiercely competitive business landscape, it is pivotal for your business to understand the basic principles of marketing in order to stay ahead of the curve. An effective marketing plan helps your business communicate its value proposition to customers in a structured, timely and competent way. Here’s a... Read more
Tejar Dubai recently organised its third workshop of the year entitled, Initiating Commercial Projects through Social Networking which reviews the role of social media in businesses for over 70 aspiring UAE entrepreneurs at the Dubai Chamber premises recently. The workshop discussed various features of social networking sites and the role of... Read more

Rushika Bhatia presents a practical, relevant and hands-on guide with useful social media tips that you can apply into your business

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The FIFA World Cup 2014 in Brazil may bring a lot of good things not just for football fanatics but also for businesses who want to take advantage of this much awaited event. Dr. Ashraf Mahate, Head, Market Intelligence, Dubai Exports gives us an idea on how exporters can... Read more

SME Advisor met the young and determined Kay Braganza, Founder and Managing Partner of The Public Relations Company (TPRC)

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Steps to startup success

News February 25, 2014 0

Mompreneurs Middle East is all set to host its next meet-up session which will be led by marketing guru Bernard Safatli.

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Sales & Marketing initiatives are fundamental to making sure a business keeps moving forwards, builds market share and sustains its cashflow. Here are 10 top tips that are practical, easy to implement and highly affordable.

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