Socialize Agency: From start-up to star
How to win over customers, understand your company’s strengths and weaknesses and bounce back from challenges. Hardened entrepreneur Akanksha Goel, Director of Socialize Agency, opens up in a candid chat with SME Advisor… Walking into the swanky, plush offices of Socialize, something immediately catches my attention, and it’s not... Read more
The enduring appeal of cinema

In conversation with Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas – VOX Cinemas…

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ValueFirst: Bridging the communication gap
As a digital and media communication agency, ValueFirst found a way to expand its operations from a single office with 14 people in 2003 to over eight offices in multiple cities with 300 people. Arvind Kalla, Head of Operations – Middle East talked to SME Advisor about the myriad... Read more
How Careem came up with its brilliant campaign
When Careem launched its bold ad campaign across Sheikh Zayed Road and other prominent areas in the UAE, it caught the attention of every onlooker. It had a punchline that wasn’t just tastefully cheeky, but also sent out a clear message. We get talking to the man at the... Read more
UTURN: Saudi’s secret cinema

Kasawara Al Khatib, CEO of UTURN, is on a mission to create a signature Saudi online entertainment offering.

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The Media Network: It’s a match!

Connecting with the right person in the Middle East’s media industry is often a mission. The Media Network think they have the solution with their selective, streamlined platform.

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Creative force: Maryam Al Mheiri

SME Advisor met with the dynamic personality driving the region’s vibrant, collaborative and supportive media community – twofour54.

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ArabNet Digital Summit 2014 opened with a keynote address by the CEO of twofour54 – the commercial arm of the Media Zone Authority, Abu Dhabi. Held at Atlantis the Palm, Dubai – in strategic partnership with Digital Media Services (DMS) – the conference is set to attract more than... Read more

Deloitte recently released the 13th edition of its Global TMT Predictions which highlighted the top global technology, media and telecom trends for 2014.

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The twofour54 Briefing Room connects companies with local and global media expertise.

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